AMERICAN STANDARD
 

The diversity in selection of masculine and feminine hygiene products is very skewed in todays market. In a typical store situation most everyday hygiene products are geared in a unisex or feminine way. This leaves a huge chunk of the general population without many options in products they must use everyday. I will be establishing brand of hygiene products for men.

Throughout this project I intended to achieve a comprehensive brand that will be more pleasing with men’s preferences both aesthetically and functionality in mind. This brand will include the packaging and identity of a men’s hygiene brand.

The consumers of this product would be men men from higher income between the ages of 25 and 45. This would be a more luxurious line of men’s products that would be sold in stores such as Target, Ulta, and Sephora.